How to batch your social media content to save time
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Even if you love posting on social media, the work can eventually become tedious and never-ending, literally! And if you use social media as a marketing stream for your business, content creation is another task that must get done to boost revenue, awareness and conversions.
Most business owners and brand managers find themselves in a conundrum. Social media is essential to grow the brand, yet deciding what to post and creating those posts become huge burdens on the day to day. Not only can it be difficult, it can take forever to fill up your content calendar, even with a designated social media manager.
In this post, we're going to show you how to batch content to save time - loads of time! And since there's no point in creating mediocre content, we made sure that our 9 time-saving content batching hacks will help you create awesome, shareable posts that will keep your audience engaged. So, let's get to it!
9 time-saving content batching hacks
Your time is valuable, but so is the potential exposure on social media. Here are 9 ways you can speed up social media batching without neglecting content quality.
1 - Roll with your most engaging content
Before you start a social media content batching strategy, analyze which types of posts work well. Sift through your analytics tools to find which types of content, times and days get more likes, comments, shares and saves than others. Try to pinpoint why these posts do so well.
Once your analysis is complete, make a note of which types of content to create. You'll want to capitalize on the posts that do really well, and spend less time on ones that underperform. For example: You may find that carousel posts do spectacular in audience engagement, whereas Feed videos don't get much traction.
2 - Brainstorm engaging social content ideas in bulk
Now that you have an idea about what is working, schedule a content brainstorming session. You can schedule it for once per week or once per month - whenever you think the creative juices will be flowing. Some advice: It's best to plan ahead and brainstorm ideas for next month or beyond.
All you have to do in these brainstorming sessions is jot down ideas that you think will perform well on your socials. We suggest keeping a running log handy. When you go to create your monthly content calendar, these ideas will be ready for you.
Outside of your brainstorming sessions, be sure to jot down any ideas that pop up randomly. Make your running idea log easy to access via a shared drive or a notepad that is always with you.
3 - Establish a waterfall content strategy
A waterfall content strategy is a way to get the most out of great content, such as a blog post on your website. You've already put so much work into these pieces, and you can modify them to perform well on social media too.
For example: If you record an awesome podcast, recreate pieces of it for social media, for email marketing and for your blog. You're just creating iterations of the same piece. No need to recreate the wheel every time you want to connect with your audience.
To make this work, you'll want to establish a system. Every time you create a piece of pillar content, you and your team will also create the rest of the waterfall components.
4 - Set up premade templates
When it comes to batching your posts, templates are your best friend! It will take some extra time in the beginning to create premade templates for video posts, Reels, carousels, etc., but it will be so worth it in the long run.
Within the Mojo video creation app, you can choose from 400+ premade video templates. These templates are so diverse and stunning that we're positive you'll find something you'll love to use again and again! You can even customize these templates to reflect your own branding. Pick the colors, fonts and special effects. You can even upload your logo for your videos.
Then, once your premade templates are all set up, you can just come back and upload new media into the template. This process can help you create a batch of posts in minutes versus hours!
5 - Schedule content batching sessions
It's one thing to want to batch social media content and a whole other thing to actually do it. We recommend scheduling monthly batching sessions to stock up on content. Put it in your calendar, and treat it like an important meeting that you have to attend.
The only way your content will get created is if you sit down and do the work. But you might as well be efficient with your time and get it done in one sitting.
6 - Create footage in bulk
Book a day or afternoon to conduct a DIY product photoshoot and video recording session. You'll be more efficient if you can set up your recording and photo equipment once and get it done.
Again, treat this session like an important meeting. You don't want to put it off and force yourself to rush through taking videos and photos at the last minute. Not only is this stressful, but you'll likely stifle your creative energy and miss out on producing the engaging posts you're hoping for.
7 - Repost user-generated content
A super savvy marketing strategy is to repost user-generated photos and videos. This gives you a collection of new posts that took zero effort on your part! User-generated posts also encourage more two-way interaction with your brand. Users get excited that you reposted, and they'll be on the lookout for your content.
How do you find user-generated posts? Depending on the social channel, you'll have to find check-ins to your location, hashtags, tags or mentions of your brand. If you don't have many user-generated posts to use, conduct a fun challenge or giveaway to entice people to post.
8 - Schedule posts with a content planner
Another part of saving time with content batching is when you're posting. Social media planners like Later or Hootsuite enable you to schedule all of your posts in advance.
Once your video posts and images are created, just schedule them for several weeks out, and relax! No more scrambling to figure out what to post or saving your media in your phone for later. Make your posts, schedule them right away, move on!
9 - Write a book of captions
Okay, don't be discouraged by a "book" of captions. Create a running document of various captions that you can pull from. As time goes on, you'll have 50 or even 100+ compelling captions. Some social media schedulers like Later enable you to save captions. Then, next time you want to use one, just click and add it to a new post!
Since your captions can make or break engagement, you'll want to think of them as marketing copy, rather than just something to fill the space. Always lead with a hook sentence that can be seen (or partially seen) before someone clicks into a post. Then, make the rest of your caption engaging and easy to read with skimmable paragraphs, sentences and emojis (if appropriate). Don't forget to add a call-to-action in every caption too!
Batch videos (fast) with Mojo!
Now that you know how to batch social media content that is engaging and interactive, it's time to create your posts and start growing your audience! Get all of your Instagram Reels, YouTube posts, TikToks and Facebook videos done in minutes in the Mojo app!
Mojo helps you create stunning social media videos with the convenience of premade templates and brand guides. Simply put: Mojo makes video creation highly efficient, fun and engaging. With the Mojo Teams feature, you can work in real-time with others. That way, a large batch of content can get done and approved fast and efficiently.
Looking to upgrade your social content? Subscribe to Mojo Pro today and get started!