How to plan TikTok content that breaks the platform (in a good way)
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You may already invest lots of time on TikTok. After all, the marketing and growth potential on the platform is immense!
Whether you run a business or you’re someone who wants a more popular TikTok account, this article will help you reach your goals.
We’ve put together a thoughtful curation about how to plan TikTok content that drives engagement.
We’ll discuss how to tackle researching, scheduling and planning your posts. And to help you get started, we have a list of 50 TikTok content ideas to consider.
TikTok content strategies for high engagement
We’ve put together a well-rounded way to plan your TikTok content to drive engagement.
Research for TikTok content
Before you even begin creating more TikTok content, it's wise to conduct some research about “what works” to increase TikTok engagement (and what doesn’t).
By engaging in adequate research ahead of creating your TikTok videos, you'll set yourself up for success. You’ll have a better idea as to what works so you can focus on that type of content.
In the end, taking a little time to research will save you an immense amount of time and effort in the long run.
Take a look at your posts
Comb through all of your previous TikTok posts.
To help you, we suggest switching to a TikTok Pro account (if you haven’t already done so). You’ll have access to TikTok’s analytics, which will be helpful to analyze new and old posts alike.
Make note of which of your TikToks have already gotten pretty good engagement. Ask yourself these questions:
- What were your most popular TikToks about?
- How much engagement did you really get?
- What kind of engagement did you get? Comments, shares, etc.
After analyzing the effectiveness of what you’ve already posted, you might notice patterns as to why certain videos in particular did so well.
Even the day or time of day may have an impact on engagement. So, everything needs to be considered.
Take a look at competitor posts
Research what your competitors are posting (or not posting). You can use this information to determine what is being done in your industry to engage with avid followers.
If you notice that your competitors’ accounts lack certain types of content, swoop in and shake up what your target audience sees online.
For example: Pretend you own a monogram pen company. You notice that your competitors have never posted a TikTok collaboration with an artist. This is a missed opportunity! Go find yourself a TikTok influencer in the art industry and have them use your pens to create amazing art.
Take a look at… anyone’s posts
Well, not just anyone. We suggest that you read our marketing analysis of the most popular TikToks to understand how and why they gained so much attention.
Otherwise, trendy TikTok content has often consisted of the following:
- Popular hashtags
- Viral challenges
- Influencer collaborations
- Paid ads
- Fun dancing
- Duets and reactions
Click on any of the links above to explore additional TikTok content we’ve written. At Mojo, we’re always trying to find ways to help you monetize and/or grow your social media presence.
And don’t forget: Make sure to check out our list of 50 TikTok content ideas for your next viral post (later in this article).
Scheduling TikTok content
It takes a lot of work to become one of the most popular TikTok accounts.
Even if you just want a little more engagement from your followers, you’ll have to continuously put out amazing content that snatches their attention.
That's why consistent posting on TikTok is essential. Sure, people can click on your profile and view previous posts, but fresh videos will help you get more engagement, whether it be from the “Following” or “For You” page.
How often should you post on TikTok?
Multiple times per week, if not multiple times per day. In fact, it's recommended that active TikTok accounts post 1-4 times per day.
That's a ton of posting! Plus, just imagine the amount of work it takes to create all those videos...
Luckily, to boost engagement on TikTok, you don’t have to post that much. Many businesses don’t have the manpower.
However, the best way to tackle this is to create a consistent TikTok posting schedule - and stick to it.
What’s the best TikTok posting schedule?
You may think it's best to post every single day on TikTok, but think again.
Spoiler alert: The best schedule is one that you will be able to follow.
If you're a DIY solopreneur, you may not have the creative energy to produce valuable content every single day. So, be honest with yourself about how much TikTok content you'll be able to post each week.
The key is consistency and value. How often can you create TikTok content that is worth watching? You’ll want exciting and engaging content at regular intervals. And the best way to do that is to plan everything out ahead of time.
50 TikTok content ideas to make moves
Planning out a month's worth of TikTok content can seem intimidating. That's why we've brainstormed a super long list of awesome TikTok content ideas. If you want, just start going down the list and posting in this order!
- Behind the scenes fun
- Daily operations
- Product demos
- Meet the CEO
- Philanthropic efforts
- Product giveaways
- Influencers and partnerships
- TikTok Lives
- FAQs and Q&As
- Myth busters
- Customer reviews
- TikTok Reacts
- Branded challenges
- Edutok how-to’s
- Industry current events
- Thought leadership
- Process in fast speed
- Employee spotlights
- Holiday posts
- Before and after
- Product teasers
- TikTok Stitch
- Relevant hacks
- Compare and contrast (with competitors)
- TikTok trends and challenges
- Origin story
- Spotlight on your struggles
- Product launch
- Thoughtful rants
- End-of-day recap
- Inspirational quotes
- Product or brand fails (strategic)
- Relevant memes
- Dialogue reenactments
- Employee challenges
- Insanely calming or satisfying videos
- Mini series
- Objections or hesitations (debunked)
- Unique selling point highlights
- Unexpected ways to use your product
- Account takeovers
- Contest (with tagging friends for more entries)
- Purposeful text chains
Video creation tools for viral TikTok content
As you're preparing to brainstorm, produce and share amazing TikTok content, you'll need a super fun and easy video creation app to create engaging visual content.
Look no further than the Mojo app! Our app lets you access hundreds of stunning templates to choose from. You'll also find special effects, like background removal and filters, to make your TikTok content stand out.
We help you wow your audience with TikTok content that is worthy of its own viral craze.
And - to make sure you can share your videos across all social media platforms - our app ensures that your content accommodates different format types.
Looking to upgrade your social content? Subscribe to Mojo Pro today and get started!