Using YouTube as a learning tool to grow your business

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Up until now, you may have used YouTube to entertain yourself with fun videos from your favorite YouTube influencers. Or, you watched quick how-to’s before starting a DIY project at home. 

Isn’t YouTube the best for learning?

But now, you want to leverage the power of YouTube as an entrepreneur. Maybe you were inspired to use YouTube as a learning tool to grow or start a business.

How do you go from YouTube as entertainment to using it as a business platform? 

In this article, we’ll talk about using YouTube as a learning tool to grow or start a business. We’ll point you towards free education and how to boost success on the platform.

How to use YouTube as a learning tool to start or grow a business

Maybe you came across a sponsored ad. It was about the easy ways to start a business on YouTube - breeding exotic fish, starting an agency or reselling Amazon products online.

Even though these may be interesting endeavors themselves, you can use YouTube as a learning tool to start practically any kind of business!

Here are several ways to start learning on YouTube.

Access endless free education

We're not saying that free YouTube education videos will replace a college degree or professional licensure… However, you can find plenty of training to start a business on YouTube - no formal education or experience required!

The sky's the limit when it comes to free educational training, especially if you're looking to start a business in e-commerce, affiliate marketing or coaching.

Just go to YouTube, and search “free (insert subject) training.” Go down a rabbit hole, and start learning all you can about your soon-to-be new booming business.

Become a marketing pro 

Perhaps you have extensive experience in your respective industry. But when it comes to marketing and growing a business, this is where you falter. Don’t worry, YouTube has you covered!

With a quick search, you'll get thousands of videos about how to advertise your business on YouTube.

Instead of hiring a marketing agency, you can find all sorts of information about entrepreneurship, marketing, lead generation and more. We suggest following accounts like Kevin David.

You’ll discover tons of information about YouTube marketing, online conversions and monetizing platforms like Instagram, TikTok and Facebook. 

Spend lots of time learning about how to start your own YouTube channel, grow it sustainably and drive traffic and conversions to your website or online store. 

Learn how to create a product demo

Did you know that consumers are more likely to buy a product if they watch a product demo?

Browse YouTube about “how to create a product demo.” Or, search for your favorite products on YouTube, and see how those companies highlight their products. 

Here are some things to think about when analyzing product demos:

• Does the product demo have the cool factor? 
• Are there special effects in the video - like background removal, branded colors or marketing copy - that make it a compelling buy? 
• Do they address FAQs or buyer hesitations?
• How do they show their product as a solution?

Using YouTube as a learning tool to create product demos will be really beneficial in the long run. 

Not only can you create awesome content for your YouTube channel, but you can help your customers feel better about purchasing your product.

Learn from the best

Another savvy way to use YouTube as a learning tool to grow or start your business is to look at some of the most successful YouTube accounts. Figure out what makes them so great!

Many famous YouTubers may not even run their own business at all - or at least, they didn’t start in business before becoming famous. They may be YouTube influencers or simply gain traction by posting entertaining videos that go viral.

As a business owner, it may not be appropriate for you to post funny videos like Harry Potter spoofs or pimped out sports cars. However, you can analyze the most famous YouTube videos to understand why they racked up millions of views.

We suggest taking a look at famous YouTube accounts such as:

• Dude Perfect
• PewDiePie
• RCLBeauty101
• MrBeast
• Lilly Singh

Get the details about paid YouTube ads

When you're just starting out, you may want to think about how to organically grow your YouTube channel audience. However, as a business investment in YouTube marketing, weigh the costs and benefits of paid YouTube ads.

These ads do cost money to run, but they can expose your YouTube channel to a much wider audience. It may be wise to spend a few hundred dollars on ads in order to reach thousands of new potential customers.

If you're thinking about paid YouTube ads, we suggest checking out videos from Darrel Wilson.

Rank with SEO

You may be familiar with SEO when it comes to websites. However, SEO is important in order to rank high on YouTube as well.

Learn all sorts of information about YouTube SEO by checking out videos from Neil Patel.

It's important to understand how to perform SEO and what impact it will have on your videos. From the title, to the description, to the thumbnail, the right keyword strategy can mean the difference between 100 views and 100,000!

Ready to use YouTube to grow your business?

As you can see, you can learn almost anything on YouTube - including how to start or grow a business! 

Now that you have some idea about using YouTube as a learning tool, you may be thinking about starting your own YouTube channel.

At Mojo, we help users create stunning and engaging visual content that will make you look like a total pro (even if you're a newbie).

So, before you start your YouTube channel, explore the magic in the Mojo app. With hundreds of templates, backgrounds and special effects, your YouTube videos will look amazing.

Looking to upgrade your social content? Subscribe to Mojo Pro today and get started!