How to find (and land) the best TikTok influencers

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At Mojo, we love seeing our users grow their business through social media platforms like the TikTok app. 

Even though we talk about many different ways to boost engagement - like finding the best TikTok hashtags - another way is to use TikTok influencers to promote your product or service.  

In this article, we’re going to talk about how to find the best TikTok influencers that will get you the most engagement and conversions. 

Since you may be competing with other small businesses in the process, we’ll also cover how to land the TikTok influencer you really want. 

And… once you land a great TikTok influencer deal, be sure to wow your new audience with amazing, professional-looking videos! That’s where Mojo has you covered.

But first: Why the best TikTok influencers are not the biggest stars

Wouldn’t every small business love to be featured by TikTok superstars like Loren Gray, Gil Croes… even Jiffpom? 

Everyone loves to watch TikTok for free recommendations from their favorite influencer! They all have millions of avid followers that get excited about the products they promote. 

But these visions of grandeur aren’t that grand at all. 

The best TikTok influencers get hundreds, if not thousands, of collaboration requests each day. That’s a ton of competition you need to bypass! Not to mention the hefty price tag for a deal…

Luckily, you can find TikTok influencers who are even better options for your business. You’ll find someone with a great following of people who will love your product or service - for a reasonable price (or for free). 

Let’s get into more detail next…

How to find the best TikTok influencers to elevate your brand

Since collaboration with mega influencers may not be in the cards for your small business (at this point), let’s find some really great TikTok micro influencers. 

Technically, “micro influencers” are classified as accounts that have 50K to 150K followers. 

However, you could go even more “micro” than that. Think about how just 10K, 1K or 100 new customers would impact your business. 

Step 1 - Start close by looking at who you follow

After you get through the TikTok login, take a look at who you follow on your personal and business accounts. 

You may be amazed at how many followers old friends have. Maybe you agreed to follow an aspiring TikTok influencer years ago, without really giving it much thought. Start with connections you already have.  

Step 2 - Expand your search within your customer base

Okay, maybe you didn’t get very far by looking at your own TikTok account… 

Instead, try investigating your own existing customer base. What TikTok influencers do your followers follow?  

You may find various influencers, both big and small. Start creating a list. 

Step 3 - Analyze influencer followers, and compare them to yours

Now that your potential influencer list is growing, let’s slim it down. 

You’ll want to work with influencers who have a similar target audience as you. How can you figure that out? Here are some tips:

• Sift through their followers. Who are they?
• Read the comments on their posts. What do followers say?
• Watch the influencer’s content. Who are they catering to?
• Listen to the TikTok songs they use. Who likes that kind of music?

Once you understand who their followers are, you’ll be able to analyze which is the best TikTok influencer for you. 

Step 4 - Check out an influencer’s past collaborations - and be different

Some influencers are notorious for doing the same kind of features over and over. On one hand, they’ve established their own niche, and followers know what to expect. On the other hand, promoting the same kinds of products can get boring. 

Could you angle your product or service as complementary or synergistic to what they normally promote?

For example: A fitness influencer may normally promote supplements, activewear and workout equipment. But what if your product - a long-lasting, sweat-defiant liquid foundation - could help her followers keep their makeup intact, no matter how hard they go at the gym?

How to land the right TikTok influencer

Now that you have a list of influencers to contact, you’ll want to put your best foot forward for collaboration. No one likes getting a copy-and-paste DM message for a collaboration that simply doesn’t fit the bill. 

Here are 5 things to do to land an influencer deal you really want:

1. Pitch to a long list of relevant influencers.
2. Personalize your pitch to show you value their content. 
3. Tell them how your product or service will benefit their followers. 
4. Tell them how this collaboration will benefit them. 
5. Follow up when they don’t get back to you. 

Remember: In order to successfully market your business on TikTok, you have to successfully market to the influencer. 

Don’t forget: Prep your TikTok account

Once you land an influencer to promote your product, celebrate! 

The time, cost and effort in finding the best TikTok influencer will be well worth the engagement, traffic and conversions!

And with your new mass influx of followers, make sure your profile is stocked with amazing content for them to watch, like and share. If you want a fast and easy way to pump out awesome on-brand videos, check out our video creation app at Mojo!

Looking to upgrade your social content? Subscribe to Mojo Pro today and get started!