How to choose the best video app for TikTok posts

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Just about everyone is on TikTok (over 1 billion users to be exact). So, whether you’re a B2B or B2C company, your customers are hanging out there - a lot. After all, what is TikTok without amazing videos that mesmerize us until 3 o’clock in the morning?

Social media platforms like TikTok are the perfect methods to engage with customers in fun, memorable ways… If you can create memorable content, that is. When you’re sharing TikTok videos for your business, you definitely want to put your best foot forward!

No worries. You just need great tools that make it easy, effective and enjoyable for you to produce on-brand TikTok posts consistently. 

In this article, we’re going to talk about what to look for in the best video apps for TikTok posts. Here are some things to consider as you’re browsing around for the best TikTok video editor.

Important features that your TikTok video creation app should have

Before you commit to any TikTok video app - especially before you buy a subscription - make sure the app allows you to do all of these things. 

Otherwise, you won’t just be limiting your creativity - you’ll be limiting your social engagement potential. 

Templates, lots of them

You could create 100% original content, but templates for TikTok posts will make your life 1000% easier. 

Regardless of which video creation app you use, make sure you have access to hundreds of gorgeous templates. Don’t choose an app that skimps on variety. 

It’s okay to have a go-to video template, but be sure to keep a handful of other options that complement your branding. Diversifying your TikTok post templates keeps things fresh. 

Plus, you may find that some animated video templates simply drive more traction than others.  

Logo insert

If you’re about to create the next viral TikTok video, you better have your logo stamped on there! 

Imagine this: Millions of viewers are loving your video. They’re saving it and tagging their friends. They’re even sharing a second video of yours. Awesome! 

You have so much momentum in this moment… but your logo isn’t on there. What a missed opportunity! They need something that connects your video to your brand. 

Sure, your video is getting attention, but it needs a logo if you want them to convert. 

Never forget about your marketing goals. Fun, shareable video content is great, but conversions drive revenue to your business. 

So if you ask us, the ability to insert a logo into your video is a must. Luckily, you can do that on the Mojo app! In fact, we bring your logo to life with all sorts of special effects.

Customizable details

Even if you use templates for your TikTok video creation, it’s important that you still have the ability to modify other parts of your video. 

Customizable features will help get more people to stop and listen to what you have to say. After all, other companies are using the same templates. You can’t be cookie-cutter!

You should have the creative freedom to choose your font, change text color, add filters, use special effects and slap on stickers to highlight important things in your video. For example: Adding a sticker that says, “20% off today only” will definitely stand out and compel customers to take action before they miss the deadline.

Even though it may be tempting to just use the standard templates provided by the video creation app, we encourage you to add your own branding and flare. These tiny details can be immensely effective in boosting engagement, click-through-rates and sales. 

Removable background

Mojo’s removable background option is one of our most popular features. Not only is it really easy to do, but it can make the look of your video go from amateur to pro with a single tap. 

To your customers, removing the background will keep them focused on the product (and not the Starbucks cup you forgot to remove in the corner). 

From a branding standpoint, you can choose a background that really stands out. Think bold colors and interesting patterns - anything to shake up their screen as they’re scrolling. 

Removing the background around a product will make it look like you paid big bucks to create the TikTok post. You may see large retail brands like Kate Spade use this method. 

Auto captions 

Auto captions for TikTok videos are always a great idea. Not only does it give context to your video while muted, but having captions is great for other social media platforms like Instagram. 

One problem many people face is finding a video editor that enables them to add captions. 

Before they started using our app, many business owners complained that they had to use one app to create their videos and another to get the captions. Not with Mojo!

Audio adjustments

Don’t you hate it when you’re in bed, scrolling peacefully through TikTok, and all of a sudden loud music blares from a new video?

Adding music and audio to your video is great, but sometimes it’s downright annoying. 

Loud music and music that clashes with the narrator can make your audience swipe up without even considering what you have to say. Don’t let potential customers get away simply because the audio is too loud!

A great TikTok video editing app should give you the power to adjust the volume for the perfect auditory experience.

Exports for all formats

This is such an important feature that you need to have when choosing the best TikTok video app. And unfortunately, lots of people commit to one video app, create an awesome post, share it on TikTok… and then realize it’s not compatible with other social media platforms. 

It’s such a bummer when you can’t export your TikTok video into other formats like square, landscape, story and reel. You worked so hard on it, and you should be able to blast it everywhere. In fact, you need to blast it everywhere for the greatest reach. 

The bottom line: If you can’t export your TikTok video into other formats, ditch the app. At Mojo, we want you to share your fabulous videos everywhere and anywhere, so we make sure you can adjust your video for other social media platforms. 

Get to it

Now that you know what to look for in a video editing app for TikTok, experiment with several to find your favorite. 

Take the time to create, learn, revise (and have fun). Video creation is a key part of your overall advertising strategy, just like an email welcome series or influencer marketing.

Don’t let the limitations of one app hold you back from creating spectacular content across all channels.

And… if you’re in the market for an easy app to transform your ideas into powerful animated visuals, try Mojo. 

Looking to upgrade your social content? Subscribe to Mojo Pro today and get started!