A TikTok guide for real estate agents
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Real estate TikTok accounts have become ultra popular - most likely due to the visual nature of showings, listings and exquisite dream homes. You want in?
In this article, we are going to walk you through how to start a real estate TikTok account that helps you grow your business in a sustainable way.
Think of it as a starter's TikTok guide for real estate agents who want to leverage their expertise on an awesome online platform. And once you get the basics, get started on your TikTok posts in the Mojo app.
Why real estate agents should be on TikTok
On the fence about starting a real estate agent TikTok account? We’re here to tell you it’s a really good idea.
Real estate agents from all over the world have seen great success. And while not everyone will get millions of followers or reach celebrity status, you can still experience the benefits on a smaller scale, such as:
- Getting your listings in front of more people
- Building a loyal TikTok base with educational material
- Finding new clients
- Reaching new and aspiring real estate agents
Think about the impact that TikTok exposure could have on your business or brand. How would 10, 100 or 1000 new leads or opportunities change the course of your year?
And luckily, creating awesome TikTok posts doesn’t have to be painful and cumbersome. With the Mojo app, real estate agents are quickly and easily creating stunning videos.
How to create a real estate TikTok empire
If you’re going to invest a ton of time and energy into TikTok, you want your posts to be effective, right? At Mojo, we’re here to help you put your best foot forward with amazing visual content that is easy and simple to create.
Here are some other important things that will help your TikTok account resonate with the right audience over time.
Select your target audience carefully
You may hear this all the time when you’re starting a business or brand - because it’s so important.
Before you create your first TikTok, decide who your ideal viewer will be. Who do you want to “talk to” in your videos?
Many real estate agents on TikTok cater to potential home buyers and sellers, preferably in their immediate area. Or, if you are a business that sells digital products and training, you should be “talking to” aspiring real estate agents.
Can you have a mixed target audience? Sure, but it makes it more difficult to create content that will engage everyone. It’s not impossible though.
Define your branding
From here on out, you are a brand. Even if you don’t feel like a brand, you must move forward as a business with a mission, a message and a mindset.
There are various components of real estate branding, which includes colors, styles and fonts.
For example: You can choose to be minimalist or funky and bold. Choose something that you love and that you can be proud of.
For some ideas, we suggest you play around in the Mojo app. We have over 400 templates that consist of nearly any branding style you can think of. You can use these templates to create on-brand content that looks uniform across all of your posts.
Optimize how you work offline
Don’t make things harder than they have to be! If you’re serious about flourishing as a real estate agent on TikTok, start thinking about TikTok content ideas while you work.
It’s best to approach every showing, every listing and every closing as an opportunity to share new content. Take as much footage as possible so that you can go back later and share the highlights of the day. Integrate content creation into your day-to-day activities.
Here is a list of simple things you can do to have awesome real estate TikTok content at the ready:
- Take footage of you getting ready for a showing
- Record videos about the five best features of each listing
- Jot down client or realtor dialogue to use as a learning tool later on
- Make a list of FAQs from clients
- Do an intro video whenever you post a new listing
- Get a TikTok-worthy “sold” sign
- Clean up your office for impromptu TikToks
Learn and emulate real estate TikTok trends
We actually have an entire post about the top 10 real estate TikTok trends. Check it out!
Otherwise, be sure to follow various real estate agent TikTok accounts for inspiration (and competitive research).
Don’t copycat what you see, but you may find hidden opportunities. Whenever you watch a TikTok real estate agent’s post, ask yourself the following questions:
- What could I do that would be even better than this post?
- What are other real estate agents not talking about?
- How much engagement did this person’s post get?
- What questions do their viewers ask in the comments?
These questions help you create better content than what is already out there. And remember: Always cater to your specific audience.
Use popular real estate TikTok hashtags
As we explain in our blog post about the most popular TikTok hashtags, it’s important to always use hashtags that are relevant to your account.
The key is to use hashtags that your target audience would be searching for while also thinking about how your TikTok account is indexed on the platform.
Popular real estate hashtags to experiment with in your content:
- #chicagorealtor (insert your location)
The best TikTok hashtags for realtors are specific - especially to your viewers, potential clients and location. As with any savvy TikTok marketing strategy, test various hashtags to see what gets the most traction.
TikTok is waiting for you
With a little faith, trial and error - and our TikTok guide for real estate agents - you’ll be on the right track to a successful account.
Here at Mojo, we’re here to help you propel your business to the next level with incredible visual content that looks ultra professional. Explore over 400 pre-made video templates in the Mojo app.
Looking to upgrade your social content? Subscribe to Mojo Pro today and get started!