Top Reels trends to try this September

We've already made it to the month of September. Can you believe it?!

We find ourselves at the junction between summer sun and fall fun. Many of us likely have tons of awesome content to post this month: trips, back-to-school, weather - you name it!

September is also considered the "calm before the storm" if you own a business. Holiday season is just around the corner. So, you'll want to share any of your unused summer photos and videos before they become obsolete!

In this post, we will dive into the top Instagram Reels trends to try this month. Momentum is currently skyrocketing for these trends, so you'll want to post your Reels ASAP! The sooner you post, the better your chances of getting picked up by the Instagram algorithm.

And if you need to create Instagram Reels right now, do it in minutes using the Mojo app.

6 Reels trends to jump on (now)

Time is running out to ride the wave of these September Instagram Reels trends. Plus, once October rolls around, you probably won't want to post any of your unused summertime media.

Producing timely, relevant posts and original Instagram content can drastically increase your engagement and conversion rates - so read about these Reels trends and start creating!

Let's discuss what these trends are and why they are effective at growing your brand on the platform.

Trendy Reels #1 - Say goodbye to summer sunsets

Squeeze out every bit of summer sunshine in this Instagram Reels trend. To successfully create this trending Reel, you take a video or pictures of yourself enjoying a summer sunset.

Not only does it look pretty cool, but your viewers may enjoy seeming a more calm, intimate side of you. Find your zen or spiritual place, and open up to your audience. This is perfect for building a more authentic relationship with viewers.

Is spirituality not really your thing? Use the summer sunset trend to show that you are working overtime to fill orders or working until nightfall on client projects. It's a great way to showcase the hustle of an entrepreneur. It tells your Instagram audience that you are dedicated to what you do.

Trendy Reels #2 - Adopt the self-care sound

What is the self-care sound effect on Instagram? A pretty popular piece of audio says, "The only person I ever lost, and needed back, was me."

Super inspiring, right? Feel free to investigate more sounds and songs about self-care. The purpose of the trend is to focus on how you rebalance your mental clarity and self-importance. Doing so may inspire others to do the same! Other self-care audio you may want to try:

Classical music
Relaxing songs
Mantras
Nature sounds
Meditation
Personal development sound bites
Affirmations
Hymns
ASMR

In your Reel, pair self-care trending audio with an activity that speaks to your soul. If you absolutely love the work you do, share that. If you need to take a break from the daily grind, share that.

Now more than ever, customers and audiences want to interact with brands that are unapologetically authentic. And that means knowing when you need to take time for yourself.

So, don't be afraid to be a little vulnerable - even if you are a brand that is usually all business. Opening up shows your viewers that there is a real person behind the brand - not a robot - and that that person matters.

Trendy Reels #3 - Relish in a beautiful moment

When was the last time you posted something just because it was beautiful? If you run an Instagram creator or business account, the answer may be, "Never."

Up until now, you may have always had a "strategy" behind every post. These Reels promote the products... These build rapport... These answer FAQs... And so on.

Think about a moment of calmness you experienced this September. Maybe you took a video of a drive through the backroads. Maybe your best friend got married. Take these special (and perhaps simple) moments and memorialize them.

Not convinced that you can let yourself post something just for beauty's sake? This Reels trend can do wonders in terms of engagement. Post something inspiring or entertaining. No pressure to buy something. No CTA. No branding. Just beauty.

And the crazy part is: You may find that this post becomes one of your top-performing Reels.

Trendy Reels #4 - Build your outfit

If you manage a fashion brand, this one is 100% for you. However, even if you're not completely fashion forward, you may still be able to benefit from this trend too.

The "build your outfit" trend for Instagram Reels can be used in a variety of ways to keep your audience engaged until the very end.

Use it to showcase your own apparel or apparel sponsored via Instagram collaborations. Add accessories like jewelry or a purse, especially if you sell those items. Inspire more interaction on your Reels with fashion FAQs, viewer reviews and audience-inspired outfits.

Not to mention, this may be your last chance to wear some of your summer favorites, so enjoy this moment. Winter is coming (in the northern hemisphere)!

Make your "build your outfit" Reel more educational with a title such as, "What to wear on a first date with someone you met online." Suddenly, your Reels video goes from purely entertaining to educational with a bit more substance.

Trendy Reels #5 - Share your #ootd

AKA "outfit of the day." At first, you may start brainstorming outfits that you could wear for this, but we invite you to think outside of the box - er, your closet - for this one.

Yes, you can definitely showcase your most interesting outfit of the day, but why not turn the attention away from you? Look outward for amazing outfits!

Run an unofficial contest with your staff for outfit of the day. Or, stop someone on the street and tell them how stylish you think they are.

Not only will you create Instagram Reels for this trend, but you may even gain more followers by approaching someone outside of your circle. Share their #ootd, tag them and wait to see if you get a little bump in engagement. This trend can be a win-win for everyone!

Trendy Reels #6 - Take advantage of classic September songs

Use musical mega-hits to your advantage! September is the time to add September audio to your Reels.

Here is a list of several songs with September in the lyrics. Not only are these songs amazing, but very timely for right now:

September (by Earth, Wind & Fire)
Wake Me Up When September Ends (by Green Day)
September When I First Met You (by Barry White)
See You in September (by The Happenings)
September Morn (by Neil Diamond)
Come September (by Natalie Imbruglia)
September (by Daughtry)

With a quick Google search, you'll find tons of September songs! But, make sure to use something snappy for your Reels. For high engagement, you don't want your videos to lag and drag.

Capitalize on September Reels trends

September is almost over, so make sure you take advantage of the powerful momentum associated with these viral Reels trends.

These trends are extremely time-sensitive, especially with the holidays coming up. Don't miss out on exposure and likes from people who are craving this kind of content right now. Not next week. Not next month. The time to post is now!

Luckily with the Mojo app, you can just drag-and-drop your Reels media into one of 400+ premade templates. It's perfect for when you're low on time and creative energy...

Creating Reels in Mojo is so simple that you can produce professional-looking content in minutes. Don't believe us? Give it a try!

And while you're at it: Try out some of our most popular video creation features like auto captions and Mojo Teams.

Looking to upgrade your social content? Subscribe to Mojo Pro today and get started!