How to Create Sponsored Stories on Instagram with the Mojo App?

Simply get your Mojo app here for iPhone and here for Android. No need to fuss around with signups – get started on creating your sponsored stories straightaway. Search for a suitable stories template from the hundreds of options in the Mojo app, tweak it to fit your brand, and make it your own! Once completed, head over to Instagram’s Ad Manager to set up your sponsored stories! Select your ad objective, placements (“Instagram Stories”), ad spend, etc., and confirm to publish your changes. And there you have it! Your sponsored stories will run for as long as the campaign duration is set!

Getting Started with sponsored stories

Instagram stories were first introduced in 2016 to combat the popularity of Snapchat’s fleeting stories feature! The idea of self-destructing or temporary content on social media caught on, and the popularity of Instagram stories has since skyrocketed – with more than 500 million daily active users for this feature alone! Naturally, with such a large captive audience, Instagram Stories have also since evolved into an excellent platform for sponsored opportunities since 2017! Instagram stories ads, also known as sponsored stories, essentially allow businesses and brands to insert their messaging into newsfeeds worldwide.

What is an Instagram Sponsored Story?

A semi-organic format

Basically, it's an ad inserted into your regular stories feed between organic user stories from your friends. Unsuspecting right? The format is consistent with organic Instagram stories so that customers do not feel they are being marketed to so overtly. If it happens to capture the attention of your customer, they can easily swipe up to be brought to a landing page of your choice for more details.

Instagram Story ads are vertical ads that you can run on the Instagram Stories feature. (In short, Instagram Stories are photos and videos that can be viewed by your Instagram account audience within 24 hours and are published separately from the content on your Instagram profile.)

Instagram Stories ads integrate seamlessly into the user's story viewing experience. Plus, users don't have to follow your account to see your brand's ads. For example, I don't follow Crest on Instagram, but I was still shown a Crest ad.

You have different options for ad formats, including video, photo, or carousel. Video ads of up to 15 seconds, five-second image ads, and carousel ads allow brands to run three separate pieces of content (video, photo, or both) in a single ad.

An easy (and precise) targeting

Instagram allows you to target your ads based on reach, video views, traffic, conversions, app installs, and brand awareness. Plus, unlike organic Instagram stories, Instagram Stories ads don't disappear after 24 hours - instead, you can choose the duration and frequency of ads on Facebook's ad platform, just like any other ad created for Instagram or Facebook.

Some valuable key metrics

If you're still not convinced to run ads on Instagram, here are some key metrics:
Instagram users have a high disposable income.
In fact, 42% of Instagram users in the U.S. earn more than $75,000 a year.
Instagram is the second highest ROI social channel among marketers.
Videos on Instagram get 21.2 percent more interactions than images and 18.6 percent more interactions than carousels, and 71 percent of U.S. businesses use Instagram.
It surpassed Twitter among business users in 2017.
Five hundred million Instagram users use the app daily.

If you think Instagram ads might be a good platform for you, then see how you can run your own Instagram Story ads.

The Basics of creating stunning sponsored stories

Want to create your own customized Instagram-sponsored stories but not sure how to get started with the design and specs? Here are some basic guidelines to follow!

Break Through the Clutter

{ADD IMAGE WITH MOJO EDITOR}

Instagram-sponsored stories are skippable with a simple tap, like their organic counterparts. So how can you ensure your ad “pops” and make your target audience stop in their tracks? Mojo’s library of hundreds of templates (including animated ones, too!) and filter options can help you create the attention-grabbing design you need! All with a few simple clicks of a button – no design skills required!

Looking to upgrade your social content? Subscribe to Mojo Pro today and get started!