How to Create Instagram Ads with the Mojo App

1. Download the Mojo app here for Android and here for iPhone. You can use the app for your video projects without even requiring an account.
2. Quickly get started by opening the ‘Templates’ section and begin editing.
3. Use your own elements or elements provided by Mojo to add colors, logos, text, images, transitions.
4. Head to Instagram to upload your ads. Monitor their effectiveness and build on it further.

Getting Started

For any advertiser, it’s easy to under the value of marketing on Instagram. At present, Instagram is one of the most popular social media platforms and is quite affordable for advertisers as well. You’re at risk of losing out on a huge amount of consumer engagement, brand awareness and revenue by not promoting ads on Instagram.
That said, old school Instagram feed ads are not as effective as they once used to be. The way forward in social media advertisement is by way of videos. Instagram videos have statistically shown to be the most engaging toolfor marketing on social media.
This is where Mojo comes in once again. With an abundance of templates and customizable features, you can design the perfect ad catered to your brand style and your target audience. All you need is an internet connection and a few minutes of your time – that’s how easy and effortless it is.

Use Mojo to Create Instagram Video Ads

You might wonder that Instagram video ads would be highly costly to create and produce, despite how important and effective they are to businesses. The entire process might seem too expensive to you – purchasing high-priced software, hiring production teams, contracting creative professionals…
Well, Mojo has successfully solved this issue. You can try the Mojo video editor for free, taking advantage of loads of templates, stock content, effects and so on. You also have the option of upgrading to a Mojo Pro account at a nominal cost that gives you even more flexibility with features and removes watermarks on your videos. Can’t get easier than this.

Constantly Create Captivating Content

The Mojo app comes with an exciting and easy to use interface, on top of its endless library of video editing elements. This allows you to create videos quickly and with a lot of variety. It’s a simple process of choosing a template that works for you and adding your images, videos, text or logo to get started.

The Basics

Mojo’s success speaks for itself, so there’s no better way to begin than by using the app to create videos and export them as ads. It’s important to understand what makes ads the most effective in video form.

Emphasis on the First Three Seconds

You don’t need to make the beginning of your video flashy or loud, but you need to make sure to captivate the viewer immediately.
Instagram has an endless supply of content for a viewer, so if your first few seconds are not eye-catching, a user won’t think twice before moving on to the next thing.

Use Textual Elements

You may already know that most people, on coming across Instagram videos, at first have their sound off. For this reason, text becomes a naturally killer tool for Instagram ads. Use text elements such as animated text to engage users who have their sound off.
Make sure to use text for your links, business information or for your critical call to action. This enables users to know exactly what you’re about without needing to turn the sound on manually. Add your logo as well so that the casual viewers is quickly able to identify your brand.

Focus on Users Connected to WiFi

Given the sheer magnitude of content on platforms like Instagram, people are quick to move on to whatever’s next in their feed. Therefore, it’s unlikely that they’ll wait for a video to buffer.
Instagram has an option wherein you can choose to advertise your content specifically to people browsing on a WiFi internet connection. This way, you can ensure engagement from people who are more likely to view that ad and you don’t end up wasting your impressions on users that will probably not engage.

Given the sheer magnitude of content on platforms like Instagram, people are quick to move on to whatever’s next in their feed. Therefore, it’s unlikely that they’ll wait for a video to buffer.
Instagram has an option wherein you can choose to advertise your content specifically to people browsing on a WiFi internet connection. This way, you can ensure engagement from people who are more likely to view that ad and you don’t end up wasting your impressions on users that will probably not engage.

Create Video Ads that are Looped

Instagram videos repeat automatically once you reach the end. Your audience will be keen to re-watch your ad if created a good first impression. So, it’s best to design your video in a manner that makes it enjoyable to watch again. This can be done by creating an ad that has a video loop.
To make a looped video, you have two options. The first is where you create a transition at the end where the video and music fades, signaling the end of the video.
The second is a bit more creative, wherein you design your video specifically in a manner that the end of the video and the beginning flow into each other seamlessly. By doing so, you create a consistently flowing video that holds the attention of the viewer for a longer period.
This displays the effectiveness of looped videos, since they’ll now spend more time watching your ad and be more familiar with your brand by extension. Sounds complicated? Well, Mojo is always here to take care of such needs. Create looped videos any way you want on the Mojo app.