How to make your Instagram account into a lucrative blog

Sign up for Mojo Teams and start creating professional content for all your business needs

You might be considering how to transform your Instagram account into a personal blog, but you want to do it right.

It takes a lot of time and effort to make your Instagram into a blog, but it can be so worth it! If led by strategy, the change can drive traffic and engagement from enthusiastic followers.

In this post, we’ll talk about the best practices to start a blog on your Instagram account. Rest assured that these strategies will set you up for success and allow you to grow and diversify over time.

13 steps to kickstart an amazing blog on your Instagram account

Below are the fundamentals for a successful online presence that is built on authenticity and loyalty. That way, your Instagram account’s likes, engagement and traffic come from avid followers who adore your content.

Step 1: Go public

Make sure to set your Instagram account to public. You’ll want everyone to be able to access your content!

Step 2: Pick a niche

You hear this all the time, but it’s really good advice. 

If you’re struggling to pick a niche for your Instagram blog, think about which topics inspire you. To keep up with the process - and love your work - you’ll want to enjoy what you blog about. 

The other thing to keep in mind is the profitability of your niche. 

It’s not necessarily a no-go if you can’t make lots of money from your Instagram blog. But you should think about how your content can be monetized - if not now, in the future if you choose to do so. 

Step 3: Write your bio

Think of your bio as a major headline. You need to convey who you are, what you blog about and why someone should take the time to read your blogs. 

Make it short, compelling and sticky, something they won’t forget. 

Step 4: Research what people want

Once you have your niche, do some research in regards to what people want to know about in that area. 

There are several ways to get this information, including:

• Professional market research
• FAQs in Google search
• SEO keyword analysis
• What your competitors write about
• What your competitors don’t write about
• Surveys and polls 

Step 5: Come up with content ideas

Do a brain dump of ideas. Just start spilling them out and seeing what sticks. Once you have all sorts of ideas, organize them into major topics and subtopics. 

You’ll use this organization to build your content structure and to create a logical “flow” in your Feed.

Step 6: Know your limits

Instagram captions are capped at 2200 characters (not words). That’s plenty of space to write something educational, entertaining or inspirational.

Keep in mind that your first line is what people can see without clicking into the whole blog post. 

Here are things you can write in the first line to persuade more clicks:

• Something compelling
• Something “controversial” that will be explained
• Something to debunk a common misconception
• Something that creates an open loop, such as, “I can’t believe I saw this on my doorstep this morning!”

You’ll also want a CTA line, even if it’s just “stay tuned for tomorrow’s post.” This can be in the beginning or anywhere else in the blog. 

Step 7: Build a structure

Utilize the full power of your Instagram account with Reels, Stories, posts and more. Think about what kind of posts you will create. 

Will you only create Instagram blog posts? Or, will you want to promote each topic ahead of time via awesome Instagram Stories or additional posts?

Strategize what content you will need for each topic. 

Step 8: Create a schedule

… And stick to it. It’s so common for people to start blogging on a daily or weekly basis, and then life gets in the way, and they skip one, two or several posts. 

In order to create a successful blog on your Instagram account, make these blogs a priority. This is especially true if you’re hoping to monetize your Instagram account in the future. 

Step 9: Use the right hashtags

Get savvy when using hashtags to gain traction. Popular hashtags may seem to be the best choices, but they are riddled with competition. 

To choose the right Instagram hashtags, think about what your audience would be searching for. Get specific and intentional. Even if only 50 people search that hashtag, that’s potentially 50 new followers that will likely see your content. 

Remember: Look for hashtags with the lowest competition and highest search volume possible. You’ll find the sweet spot.

Step 10: Capitalize on geolocation

Always use geolocation in your posts. 

Not only will it make your posts more interesting and give your followers a head’s up as to where you are, but it may also help you get noticed by the Instagram algorithm. That’s how you get in front of new people!

Step 11: Consider affiliate marketing

In a profitable niche, you can make big bucks with affiliate marketing. 

However, make sure you follow these guidelines for ethical affiliate marketing:

• Always disclose when you use affiliate links
• Only promote products you truly like
• Choose products that you believe will benefit your audience

Step 12: Create digital solutions

It’s important to create blog posts that provide value to your followers. But you can go one step further and offer your own crafted solutions as well. 

Consider creating your own digital products that give your followers an even bigger win. 

For example: Pretend you have an Instagram blog post about “10 ways to never lose your luggage again.” It’s a super helpful post that people love. Within that blog post, promote your own digital product. This could be a printable luggage tag with all the right information that someone needs to locate the owner quickly. 

This digital product gives the audience an even bigger win. You can choose to offer digital products for free or for a price. Make sure that whatever you create, the value of your product far outweighs the price they pay. 

Step 13: Get them on an email list

If you want a little more presence in the life of your followers, consider creating an email list. Even though this email list is outside of your Instagram account, it’s a great way to keep bringing your followers back to your page.

Email lists can encourage people to check out your latest post. Or, it can be a way to present your paid products and services. 

Regardless, everything on your email list (and your Instagram) should be of high value. Every post, email and notification should be crafted with benefits, education and entertainment in mind. 

After completing these steps, you’ll be well on your way to an Instagram blogging empire! 

Looking to upgrade your social content? Subscribe to Mojo Pro today and get started!