How to use Social Animated Templates for your business?
Social networks create a privileged link with the family or professional circle. Emblematic social media (Facebook, Instagram, Twitter) have mutated to become part of the digital strategy of companies. Social media are a real springboard to acquire leads. They allow you to get known by future customers and to target potential partners or competitors. Why use social animated templates for your business? How to design quality publications on social media? Discover the Mojo app's recommendations.
How is animation used in social media?
This animated format has many advantages for brands and Internet users:
- It is lighter and easier to implement than a video
- It easily captures attention within a message or an article
- It has a strong viral capacity
- It allows you to capture a younger audience
- It is ideal for advising, instructing and explaining concepts that are not well suited to a text or still image presentation.
- It allows you to involve Internet users, spontaneously or via creative campaigns.
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1. Answer your subscribers' questions via social animated video templates
Do your subscribers regularly have questions about your products or your company? You can answer them in different ways, for example by publishing blogs or videos.
It's also about introducing your company as you might do in your about page.
2. A "behind the scenes" video
Take your followers behind the scenes of your business. People love it when you show them the processes behind your products or simply what goes on in your offices.
Not only does this demonstrate your transparency, but it also allows you to offer content that is usually highly appreciated.
3. User-generated content
Ask your customers to photograph, film or review your product in action. Then republish your customers' content.
Your customers can tag you, so you can see their posts or create a special hashtag to find their post.
7. Ask your followers questions
Ask your followers to interact with you about a question. For example, you could ask what content they would like to see more of or their opinion on a particular issue.
On Instagram, you can even use the "poll" or "question" feature in story to do this.
8. Video, the ideal format for your business publications on social media
Studies show that videos have 135% more reach than photos. These can be product videos, how-to videos or an image video about your business.
The benefits of social animated templates for brands
Beyond the Internet Memes and LoL social animated templates shared by many Internet users, brands are increasingly using these images for their communication and marketing. Through these examples of use, we can identify the benefits of social animated templates for a brand or an institution:
1. Boost your communication with an animated video
The social animated templates allow you to put in movement other static supports like the good old paper. For example, the publisher Condé Nast animated the cover of its June 2015 GQ magazine with Arnold Schwarzenegger. A social animated template adapted to the actor and ensuring a good virality.
2. Involving Internet users to develop its community
In January 2016, Coca-Cola, on the occasion of its "Taste the feeling" campaign, allows Internet users to personalize extracts of its ads, transformed into social animated templates, via messages of their choice, new slogans in a way.
3. Feed your content strategy to promote virality
TV series are an integral part of the "social animated templates revival": many social animated templates are created by Internet users from key scenes of famous series. Producers and broadcasters of series have understood this, and companies like HBO or FOX TV have their own channels on Giphy to upload their own social animated templates. The social animated template is powerful if it is massively shared, so these brands feed the leading platform to promote this virality.
How do you create animated social post templates?
In the marketing field, animated GIFs are particularly suitable for the following applications:
- Advertising banners: because the number of colors is often much lower than 256 colors. The visual quality is therefore excellent and the weight very anecdotal.
- CTA (call to action): GIFs allow you to create more graphic and therefore more attractive action buttons.
- Graphic visuals in emailing and newsletters.
Dynamic, colorful and playful, they catch the eye immediately and help to stand out among the flood of information. Used wisely, these short animated videos can be a real asset to boost your business.
Announcing discounts, promoting an event or soliciting your community are all good reasons to start using animated visuals. They can be integrated in a mailing, on social networks, in a blog post, or on a web page.
Contrary to what you might think, it is possible to create animated content very easily. With the Mojo app, generate quality graphics easily and for free! Thanks to an impressive selection of free social animated templates, you will be able to design high quality publications for your business.
Once you've selected the social animated template, a menu appears at the bottom of the screen. By interacting with the pencil on the left, several options are available to you:
Change the timing of your video
As with a video montage, you have the ability to change the animation time of each element: photos, but also texts if you have applied a style on it.
Choose the music of your template
the Mojo app has a library of 110 music tracks, divided into 15 categories. Summer, Joyful or even Funky, let your desires run free!
Choose the colour of your template
Depending on the template you choose, you will have several choices of color customization. 23 basic colors are proposed, but you can also select the dropper, and enter the color code of your choice and adjust the opacity of it. A rather complete tool!
If you select the + button in the middle of the menu, you will have the choice between three options: add text, gifs or images. Download the Mojo app now, and enjoy our many features! Edit wonderful and creative social media posts, in order to improve your online visibility.
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