5 brilliant content ideas using Mojo Reels essentials templates

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Whether you own a business or simply want to gain traction on Instagram, creating viralworthy Reels is paramount to your success. Instagram Reels are one of the trendiest and fastest-growing features on the platform - and certain accounts have unlocked overnight fame, just from Reels alone.

In this article, we want to help you capitalize on the limitless potential that Reels can have on your account. We'll give you 5 brilliant Reels content ideas that fit perfectly with our "Reels essentials" video templates. View them here in the Mojo app.

What should you post about on Reels?

You can approach Reels content in a variety of ways. Some people just "get lucky" after creating a random Reels that goes viral in hours. But let's be honest: You can't rely on luck to grow your business and your audience in a sustainable way.

Luckily there are strategies about what to post on an Instagram Reels. So the power is indeed in your hands!

The best Reels content ideas tend to fit into at least one of these categories:

• Reels that educate your viewers
• Reels that entertain your viewers
• Reels that inspire your viewers
• Reels that get action from viewers

You may find some Reels ideas outside of this list, but these are the overarching themes for nearly every Reels post you see. Don't worry: We've got 5 content ideas for Reels so that you can put it all into practice.

Why are Mojo Reels essentials templates so great?

At Mojo, we specialize in helping you create stunning videos that you can't wait to share with the world. And with 400+ premade, customizable templates, we know you won't have trouble finding the ones that you love.

However, if you're particularly interested in boosting engagement using Reels, we suggest using our "Reels essentials" templates. See them on the app.

Mojo Reels essentials templates are specifically designed for Reels. The templates emphasize highly visual content, which is what the Instagram algorithm wants to see. The special effects and pace of these templates are also ideal for getting (and keeping) more eyes on your Reels.

Needless to say, we put some thought into our Reels essentials template collection...

5 Reels content ideas you need to try

Is this the moment you've been waiting for? Take a look at this list of engaging Reels content ideas, and apply them to your account!

Emulating these Reels ideas and getting on the "good side" of Instagram's algorithm will give you a better chance at more views, likes, comments and potential clients (if you're into that).

Reels idea #1 - Sneak peaks

Who doesn't like to feel like an insider? A great way to boost views on your Reels is to create content that is intriguing and a little exclusive.

"Sneak peak" Reels could be behind-the-scenes fun or insider news into an upcoming launch. The best way to record these Instagram Reels is to be as authentic as possible. Show your true personality and share how excited (or nervous) you are about the big things that are in the works.

Try it with Mojo Reels essentials templates! Make it intriguing with oversized visual content and next-to-nothing messaging. The less you say and the more you show, the better.

Reels idea #2 - Hacks and how-to's

Millions of people turn to social media to learn how to do something. Take advantage of your viewers' educational cravings!

Engaging and educational Reels are best in the form of hacks and how-to's. No one wants a lecture! Make your Reels short and to the point. Let viewers get a real "win" after watching your video.

Try it with Mojo Reels essentials templates! These templates keep everything bite-sized to avoid overwhelming the viewer. Remember to simplify everything. If your Reels makes them feel like they can do it too, they'll definitely follow your account for more!

Reels idea #3 - Real talk

Authenticity is trustworthy - and downright entertaining. We're not telling you to throw someone under the bus, but it's okay for you to react to something that is front of mind for your viewers too.

If you want to think about Reels strategically, we suggest that you create a "real talk" Reels that identifies common frustrations, questions or concerns that your viewers face. For example: A lipstick company could post a real talk Reels complaining about how color-stay lip stain stays on too long. Then, they close with a quick line about how their color-stay lipstick stays on for the perfect amount of time.

Try it with Mojo Reels essentials templates! The highly visual nature of these templates lets you make a short, compelling statement without taking away from the visual content. That visual content could be your face, but it may be better to showcase common challenges that your audience face (and your product as the solution).

Reels idea #4 - Meet the humans

Put a face to your brand, unapologetically. No, you don't have to be perfect. You don't have to be a model. You don't have to have your hair "just right" before recording your Reels post.

In fact, this Reels idea is best done when you can be your true self in that moment. People want to trust that real humans - laden with thoughts, feelings and struggles - are working behind your brand.

Try it with Mojo Reels essentials templates! CEO highlights are always great, but try to showcase other people who work with you. Everyone plays a crucial role! And you never know: footage with that new hilarious intern may get you a few extra thousand views! Our templates make sure humans are seen in the best light!

Reels idea #5 - Launches

Viewers want information and entertainment, so combine the two and post a Reels launch! All you need are some product photos and footage. Then just drag-and-drop your media into the Mojo templates!

Try it with Mojo Reels essentials templates! Build intrigue with just a few descriptive words about your upcoming launch. Show some compelling frames of what's to come, and leave your viewers excited for more.

Play around with 400+ video templates

Even though Mojo's Reels essentials templates were highlighted here as the best video templates for Reels, we actually have hundreds more that you should see.

Regardless of which template you choose, the Mojo app will optimize your Reels for the Instagram platform - and for any other social channel you're on as well.

Reels are all about telling your story in a short and entertaining way. Focus on that, and you'll increase your chances of gaining natural momentum on your posts.

To take these content ideas for Reels and put them into practice, do it in minutes with our drag-and-drop features. Get started creating Instagram Reels in the Mojo app.

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