10 proven Reels ideas for local businesses

Need Instagram Reels or Tiktok ideas for your local business?

Here are 10 trending Reels ideas for this summer.

This list is ideal for gyms, hair salons, clinics, clothing stores, and any other local business that promotes their services on social media.

Now that you're here, you might be interested in these articles as well:

• How to use Instagram Reels to market your business
• How to create a custom Instagram Reel cover
• Instagram Reels trends for 2022

Let’s dive into our top content ideas!

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Reel idea #1: The beyond-brilliant idea

This works perfectly for any before/after content. You can show products, furniture, clothes, new hairstyles, or whatever product or service you offer to your customers.

Audio:

Instagram Reel: Brilliant Idea

Tiktok: Brilliant Idea

Editing tips:

• Snap your fingers for transition
• Don’t move the camera and keep it in the same spot for both before/after shots
• Add a great font for the finishing touches

Reel idea #2: The 5-second reel

This idea is based on very short audio that the algorithm loves to pick up. You can show a product, a service, a client, or anything that looks good in a 5 seconds clip. Don’t go over time here!

Audio:

Instagram Reel: Original sound by the9x

Tiktok: Original sound by bogmasha

Editing tips:

• Reduce the speed of the video by 30% to give it a slight slow-motion feeling
• Move elegantly
• Add some text to make your clip more relevant

Here’s a Mojo template that works perfectly for this idea:

Open template on Mojo for iPhone

You can find it in the Sports titles templates on Mojo.

Reel idea #3: Watch me now

This reel idea works well especially if you offer a unique product or service. It’s a confident “I can do it, watch me now” to all the nay-sayers that doubted your business idea.

Audio:

Instagram Reel: flick_hickson Original Audio

Tiktok: colinriggyrigg Original Audio

Editing tips:

• Vibe a bit while the first part of the audio is playing
• Add text for the “watch me now” part

Mojo has plenty of cool animated text styles:

Reel idea #4: Cheers! Or product showcase

A great reel for frequent travelers but it can easily be made into a business reel too. Especially if you have products that can be used in different environments, like furniture. Simply add your product to different backgrounds/settings and clip it together. Voilà!

Audio:

Instagram Reel: Santiago Novello

Tiktok: Santiago Novello

Reel idea #5: This is perfect

This trend works for anything you want to showcase, because your business is…. well, perfect of course ✨!

Audio:

Instagram Reel: niamhadkins Original Audio

Tiktok: hope_schwing Original Audio

Editing tips:

• To make it more interesting add some movement to the shots
• Zoom in/ walk closer to the subject
• Turn camera left to right

Reel idea #6: Lights, Camera, Action!

Another easy way to create a reel that is super trendy right now. It works for a before/after but is flexible enough to just create a nice product showcase.

Audio:

Instagram Reel: rfdsm_ Original Audio

Tiktok: Zoom, Jessi

Editing tips:

• Use an Instagram template to have the right clip length for this audio
• Add texts “Light”, “Camera”, and “Action” to 3 clips to make it more interesting

Mojo templates to create your clips with fonts:

Open template on Mojo for iPhone

You'll find it in the Text Slideshow templates in the app.

Reel idea #7: Work-life balance

This is a great video idea for all hard-working business owners or freelancers. Show your audience that clients are your main priority but you also take enough time for yourself.

Audio:

Instagram Reel: andrewmonterfit Original Audio

Editing tips:

• Play the audio while recording so can move according to the music
• Let someone film you or put your phone on a tripod
• Put an interesting text for your audience that makes them relate to you

Reel idea #8: I’m addicted to this

Another great product showcase that works for almost all small businesses. Show clients your newest recipe, newest product, or service and tell them how addicted they will become after trying (not in a medical sense of course).

Audio:

Instagram Reel: So I'm addicted to this.. Original Audio

Tiktok: sweet.bee.two.es Original Audio

Editing tips:

• Add some transitions to make this reel stand out from others
• Keep the video short and sweet
• Cut together 2 or 3 clips, add some camera movement

Reel idea #9: Isn’t it lovely?

Great for showcasing almost everything that looks beautiful: From products to real estate or interior.

Audio:

Instagram Reel: lamorecos Original Audio

Tiktok: favsoundds Original Audio

Editing tips:

• Keep your movements slow
• Use some way to introduce your motive to get a “wow” effect. For example, open a door - or use one of the Mojo openers templates

Reel idea #10: Timelapse of you working

This reel idea is perfect for every service provider - simply put your phone on a tripod and get started. Add any cool audio that fits the aesthetic of your video.

Audio:

This works with any fast-beat audio, try Because You Move Me

Editing tips:

• If you don’t have a tripod for your phone, build your own setup with heavy books and a table. It’s important that the camera doesn’t wiggle or move while filming
• Make sure that if you move a lot while working, you’re not out of frame for too long
• Optionally you can add a result at the end of the video

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