How to Promote Your Blog Posts on Instagram
Every blogger wants more traffic, and Instagram can help. Social media platforms like Instagram offer superior engagement and advertising capabilities.
Over 1 billion people use this platform, making it a great place to promote your blog posts. However, some bloggers feel stumped about how to share their content with others.
Instagram is a visual platform, while blog posts cater to the written word. You can connect the two platforms and create robust synergy.
We'll share some strategies to promote your blog posts on Instagram. These strategies will also help with your other social media channels.
Link to Your Blog in Your Instagram Bio
Your Instagram bio helps followers learn more about you. Businesses and influencers can explain what they do and how they serve customers. Instagram also lets you add a bio link to direct followers to a website.
Adding your blog link can drive traffic to your blog. When people see your Instagram account, they will also see your blog.
You can also include a call to action to prompt people to visit your blog. Provide a compelling resource or reason, so more people visit your blog.
Post on Instagram More Often
Posting more often helps you dominate the Instagram feed. You show up in front of your followers more often, leading to more engagement. Most brand would
Instagram won't continue promoting old posts on people's feeds. Eventually, these posts fade into the background. Followers can only see older posts if they visit your profile.
When you post on social media more often, you remind people about your brand. You can also use posts that encourage people to visit your blog.
Many influencers include their blog's URL at the bottom of pictures. These posts remind followers of your brand and blog.
Share the latest blog post with your audience. Let your followers know what they'll experience when they read your blog post. Entice them to click the link in your bio to read the latest post.
Establish the Best Times to Post
People have different opinions about the best time to post on Instagram. Instagram turns opinion into fact by providing data on your followers. Using data in your social media marketing strategy enables you to effectively communicate with your followers.
Instagram insights help businesses and influencers discover when their followers use the platform. You can get these stats hour-by-hour across each day of the week.
Posting at optimal times expands your reach. More of your followers are on the platform and consuming content. These peak hours give you better opportunities to promote blog posts and reach more Instagram users.
Use Instagram Stories to Stay Top of Mind
Creating Instagram posts can take considerable work. You have to find the right picture, come up with a long caption, and send it off.
Not every business and influencer has the capacity or desire to produce daily posts. An Instagram post stay up forever, and some posts only work in the moment.
Instagram stories act as viable alternatives and increase your visibility. Instagram stories show up at the top of the Instagram dashboard. They provide an extra point of contact.
Make sure you use the right Instagram post size when creating your post. The wrong size can distort the image for followers.
You can notify followers about your latest blog post. Some influencers can include a clickable link in the Instagram story. People who click the link will get directed to your blog post.
If you don't have this feature, you can encourage people to click the link in your bio.
Use Instagram Videos to Promote Your Blog Posts
Can you record a short video each week? Creating short Instagram videos will expand your reach.
Some brands create videos that correspond with new blog posts. These videos summarize key points in the blog post. These videos end with a call to action to read the blog post.
You can create long videos, use Instagram reels, or post videos as Instagram stories. Video is one of the most engaging forms of content. It involves more of our senses than blogging and audio content.
Videos will also sharpen your Instagram profile. They make a great addition to any social network strategy. Use videos to market your blog and reach new people.
Repurpose Blog Posts
Wondering what you'll say when promoting blog posts? You can take quotes from blog posts and turn them into pictures.
Quotes can convey critical points in the blog post. Insightful infographic style pictures indicate what followers will find on the blog. You can use an Instagram post template to streamline your content production.
Some people copy and paste part of the blog post as an Instagram caption. Content repurposing cuts down on how much time you spend posting on social media. You'll also have an easier time filling up your content calendar.
Use Hashtags in Your Instagram Posts
Hashtags help you grow on Instagram. Your posts become more searchable.
Bloggers incorporate keywords in their content to gain SEO traction. Hashtags work the same way for Instagram.
Review hashtags in your industry to assemble ideas. You can use a free hashtag shuffle software, so the hashtags appear in a different order.
Spend a few minutes coming up with hashtag ideas and checking their activity. Hashtags with frequent posts and high engagement present a great opportunity.
Including a few hashtags in your posts will help you gain traction. More traction for your Instagram posts will lead to more blog traffic.
Create Stunning Instagram Posts with Mojo
Instagram is a great platform that helps promote your blog posts. Creating stand-out content will help you drive traffic to your blog.
Mojo helps brands and influencers create powerful, animated visuals. You can use these visuals for Instagram posts, stories, and other content.
Give Mojo a try today and join the 20 million other creators using our software.