7 Creative Business Instagram Post Ideas
Are you finding your business's Instagram engagement is a little lackluster? Are you struggling to effectively communicate what you offer to your audience?
Instagram is a worldwide showcase for businesses and creators to show off their products and services. With 1.36+ billion users, you have access to a huge pool of potential customers and could increase your reach exponentially.
This article will walk you through seven creative Instagram post ideas, how to create them and how they'll increase your engagement. Not sure how to post on Instagram? Read our step-by-step blog post!
1. Behind the Scenes
We get it, you've curated images, videos, and posts to perfectly demonstrate your brand. Going behind the scenes, showing the mess and the realness, is intimidating. But some successful businesses humanize their brand with a behind-the-scenes photo or video, or with exclusive content on their Instagram accounts.
Behind-the-scenes content brings brand value to your business. It makes you recognizable, relatable, and reputable! Check out the best time to post on Instagram to increase engagement.
Here are some behind-the-scenes ideas:
- "How it works" videos
- How you make your products demonstrations
- Store/studio/warehouse tours
- Art/photography walkthroughs
- Equipment you use
2. Invite Participation
Instagram's algorithm recognizes accounts that prompt engagement as ones that have content worth seeing. It'll bump your posts up the feed, meaning more people see it and engage.
Analyze your algorithm results proactively and make notes on your most liked Instagram post recently - it'll give you an insight into what your customers are enjoying. Not sure how to see liked posts on Instagram?
There are several ways to get people to like, comment, and share your posts, and the best part is that you can adapt them to your own brand style.
Artists and creatives often host Q&As on their stories. You can go live with a Q&A session and invite your audience to send in comments with their questions.
You could also put polls on your story, a great way to increase interaction.
Crosswords, word searches, spot-the-product ... these games never fail to rack up the comments and shares, and you can personalize them however you'd like.
Ask For Suggestions in the Comments
If you've got lessons you could teach your audience, (karate studio = post a self-defense video, Persian rug store = how to treat stains without chemicals) don't hesitate to share the knowledge.
It's a myth that you devalue yourself when you show how much you know. It'll give you an edge over your competition, and make your account one worth following.
Having an Instagram business account lets you see your stats, but these are all content ideas that you can't necessarily monitor with analytics. However, they will get people talking about your business outside of social media, and word of mouth is one of the most effective marketing methods.
Tip: How to post multiple photos on Instagram
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3. Run a Giveaway
Everyone loves free things! Giveaways are great for a whole host of reasons.
It's an easy, cost-effective way of getting your product out there and into the hands of consumers who might share it with their friends and families.
It rockets your engagement into the stratosphere, especially when your giveaway rules dictate they need to tag people, share to their stories and follow your account to be entered. Make sure you're using the optimum Instagram post size for high-quality, clear images.
If you're running your giveaway cross-platform, consider putting it on YouTube and sharing it to your social media accounts from there. Mojo shows you exactly how to post a YouTube video on Instagram.
Just be sure that if you're running a giveaway, you do really pick a winner. Post it all over your story and Instagram feed to prove your trustworthiness, and encourage your followers to join in with the next giveaway.
4. Social Proof
Social proof is such a vital part of social media marketing. You don't have to actively sell your product to sell your product. Making every post a sales-related one turns people off.
Make sure you know how to share a post on Instagram to take advantage of the potential customer base using this app.
Post a Product Photo on Instagram
A great way to subtly prompt people to buy is to post an image or video of people using your best sellers. In fact, you could run a deal like "send us a video review for $5 off your next purchase!" Make sure you're using the relevant hashtags so that your target audience can find your products.
If you want to modernize your feed and get a step ahead of the competition, find out how to post a live photo on Instagram.
Post Written Testimonials
A huge 93% of people read product reviews before making an online purchase. By posting your testimonials on your account, you're putting the proof in front of their eyes, and they're that much more likely to buy from you.
Keep urging people to leave you reviews when they make a purchase by sending follow-up emails, attaching a note to the product before shipping, or setting up a rewards scheme!
Tip: How to post a video on Instagram
5. Tips and Tricks
Well thought-through, genuinely helpful tips and tricks are great for both engagement and sales. Center your tips and tricks around your product or service, but still make it relevant to your wider audiences.
For example, if you run a used clothing store, you could make a post with the 5 best ways to style a polka dot blouse - and of course, link it to a polka dot blouse in your store.
Tips and tricks get saved, shared, and posted to stories more than a regular "selling" post, so make it eye-catching and easy to read.
6. Show the Human Behind the Brand
Nowadays, people want to see the human behind the business, something that gets tougher the more your business grows. If you're a small business, especially if it's run by just you or a small team, it's quite easy to show your human side.
- Post memes - you can create your own and get in touch with the younger generations
- Funny posts
- Funny captions - take note from Netflix's clever Instagram and Twitter captions
- Switch up your Instagram post template designs - consistent branding is great, but don't let it get monotonous
If you're larger and more corporate, you can also follow these steps, but you might have to focus your other marketing efforts to have the same impact if you want to keep your tone consistent.
Tip: How to grow your small business with Instagram stories
It's all about the reels now. Instagram reels are short, entertaining clips that show up in the new "reels" page of people who engage with content and accounts similar to yours. Unlike stories, they don't disappear after 24 hours, so save reels for content you want to keep on your page.
Utilize all of the space in your reel by coming up with a snappy caption for your Instagram post to catch people's attention. Mojo even teaches you how to add music to an Instagram post.
Craft a Beautiful Instagram Post in Minutes
Hopefully, this article has given you loads of great Instagram post ideas, and your creative brain is bursting with concepts.
Are you looking to really wow your audience with stunning video content and a cohesive, recognizable brand? If so, Mojo Pro is one of the best investments you could make for your business. 30+ million other users trust us; why not see how we can help you grow?
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